Privacy Policy

Effective Date: October 16, 2026

Introduction

This Privacy Policy explains how Legacy Labs ("we," "our," or "us") collects, uses, and shares information when you play Backdraft, visit backdraft.gg, or use our related services.

Information We Collect

Information You Provide

  • Account Information: Username, email address, password, and profile information
  • Payment Information: Processed securely through third-party payment processors
  • Communications: Messages you send to our support team

Information Collected Automatically

  • Gameplay Data: Game progress, statistics, achievements, and in-game activities
  • Device Information: Device type, operating system, unique device identifiers
  • Log Data: IP address, browser type, access times, and pages viewed
  • Analytics: Game performance, crashes, and usage patterns to improve our services
  • Advertising Data: On pages that use ad measurement, information about your visit, device, and activity, including campaign details when available, as described in Advertising and Ad Measurement

Information from Third Parties

  • Platform Services: If you play through Steam, Epic Games, iOS, or Android, we may receive information from those platform services for authentication and account management

How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve Backdraft and our services
  • Process transactions and send related information
  • Send updates, security alerts, and support messages
  • Respond to your comments and questions
  • Monitor and analyze trends, usage, and activities
  • Detect, prevent, and address technical issues and fraud
  • Personalize your gaming experience
  • Measure and improve the performance of our advertising

How We Share Your Information

We may share your information in the following circumstances:

  • Service Providers: With vendors who perform services on our behalf, such as hosting, analytics, and payment processing
  • Advertising Partners: With Meta and, where their tools are enabled, Reddit and TikTok, to measure and improve our ads, as described in Advertising and Ad Measurement
  • Legal Requirements: If required by law or to protect our rights and safety
  • Business Transfers: In connection with a merger, acquisition, or sale of assets
  • With Your Consent: When you explicitly agree to share information
  • Public Information: Leaderboards, profiles, and game statistics you choose to make public

We do not sell your personal information to third parties.

Advertising and Ad Measurement

We use advertising tools on pages such as backdraft.gg/go to understand how visitors find Backdraft, measure interest in the game, and improve our ads. These tools can measure your visit whether you arrive from an ad, another website, or a direct link.

We currently use Meta's advertising tools for Facebook, Instagram, and Threads. We may also use tools from Reddit and TikTok. When their tools are enabled, these partners may receive information about your visit regardless of how you reached our website. These tools include pixels that run in your browser and events sent from our server, such as through Meta's Conversions API.

Information Collected

  • Identifiers: Cookies and similar identifiers, such as Meta's _fbp and _fbc cookies, a random visitor ID that our website stores in your browser for up to 180 days and shares with Meta in hashed form, and ad click identifiers when available
  • Device Information: IP address, browser type, and operating system
  • Visit Information: The page you visited, campaign details when available, and activity such as clicking the Steam button or signals suggesting that the Steam app opened. These events do not confirm that you added the game to your wishlist or purchased it

We do not include your name, email address, or Backdraft account information in the measurement events we send. Our website forwards these events to the relevant advertising partners and does not store a separate event history.

Links to Steam can include campaign tags so that Steam can report which campaigns lead to store visits, wishlists, and purchases. We keep these tags in your browser during your browsing session so they can be included in Steam links on other pages of our website.

Advertising partners may combine this information with information they already hold about you to measure ad performance and personalize ads. Their use of the information is described in their privacy policies: Meta Privacy Policy, Reddit Privacy Policy, and TikTok Privacy Policy.

Your Choices

  • Browser Privacy Signals: If your browser sends a Global Privacy Control or Do Not Track signal, our website does not load these tools or send these events
  • Browser Settings: You can block or delete cookies in your browser settings. Blocking cookies alone may not stop events sent from our server
  • Platform Settings: You can manage how Meta, Reddit, and TikTok use your information for ads in your account settings on each platform

The Steam button works the same whether or not these tools are active.

Data Retention

We retain your information for as long as necessary to provide our services and fulfill the purposes outlined in this policy. You may request deletion of your account and associated data through our Account Deletion page.

Your Rights and Choices

Depending on your location, you may have the following rights:

  • Access: Request a copy of your personal information
  • Correction: Update or correct your information
  • Deletion: Request deletion of your account and data
  • Opt-Out: Unsubscribe from marketing communications
  • Data Portability: Receive your data in a portable format

To request account deletion, visit our Account Deletion page. To exercise other privacy rights, please contact us at [email protected]

Children's Privacy

Backdraft is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

Security

We implement appropriate technical and organizational measures to protect your information. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

Third-Party Links and Services

Backdraft may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page and updating the "Effective Date." Your continued use of Backdraft after changes become effective constitutes acceptance of the updated policy.

Contact Us

If you have questions or concerns about this Privacy Policy, please contact us at:

Legacy Labs
Email: [email protected]
Product Website: backdraft.gg
Company Website: legacylabs.io

Region-Specific Provisions

California Residents (CCPA)

California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, sold, or disclosed, and the right to opt-out of the sale of personal information. We do not sell personal information.

Our use of advertising partners' tools, described in Advertising and Ad Measurement, may be considered "sharing" of personal information for cross-context behavioral advertising under California law. Our website treats a Global Privacy Control signal from your browser as a request to opt out of this sharing.

European Economic Area Residents (GDPR)

If you are in the European Economic Area, you have rights under the General Data Protection Regulation (GDPR), including the right to access, rectify, erase, restrict processing, object to processing, and data portability. You also have the right to lodge a complaint with a supervisory authority.

If you visit backdraft.gg/go from the European Economic Area, the United Kingdom, or Switzerland, we ask for your consent before using the advertising partners' tools described in Advertising and Ad Measurement. We load these tools and send measurement events only after you choose Accept. To withdraw consent or update your choice, use Cookie settings at the bottom of that page. We remember your choice in your browser for up to 180 days.